4.6.3. Advertisements
Advertisements on shops’ elevations should generally be in keeping with their overall character.
- Advertisements should normally depict a trade or service that is relevant to the business displaying the advertisement.
- Advertisements should not cover the detailing of a building. They should not cover architectural ornamentation or shopfront windows.
- Advertisements should not protrude at any angle from the building face unless on a hanging sign.
- Third party advertisements and product advertising should not be present on fascia. The fascia should be reserved for the name of the shop only. Any third party or product advertising should be limited within the shopfront window in a way that does not cover the entire window.
Overly cluttered shopfronts are discouraged
Clear and simple signage works best
An example of a shopfront with clear and effective signage and advertising that keeps the shop windows free from clutter
