2. Anatomy Introduction
Most shopfronts share a number of common features, whatever their date. This reflects their evolution from medieval stalls that traded onto the street, into exclusive spaces in which customers could be personally served, to the commonly accessible spaces we know today where trading is a more of a ‘self-service’ experience.
The design of the individual architectural elements varies from shop to shop, but what makes a shopfront a shopfront is the presence of these four integral components.
The four key elements of a shopfront are:
1. The frame
2. The shop window
3. The door
4. The signage
