2.4. The Signage
The signage identifies the business to customers. It can provide brand recognition and some indication of the service/goods on offer. The fascia is the key part of any shop sign.
Fascia
The fascia is the horizontal board above the shop window where the shop sign is displayed. The fascia frames the shopfront and communicates the business’s commercial purpose and ‘personality’ to potential customers. Traditionally fascia boards were made of wood. Some tilt towards the carriageway. Others are flat on the shopfront.
Examples of high quality fascia from Newport and Ryde
